Sony 49" 4K LED TV KD-49X8500F

Everything you watch is sharper and more refined
See how our processor, picture upscaling and colour reproduction technologies come together for amazingly realistic 4K HDR entertainment on this large screen TV.

One chip, incredibly real
With Object-based HDR remaster and Super Bit Mapping 4K HDR technology, our 4K HDR Processor X1 reproduces enhanced depth, textures and natural colours. You’ll see pure colours at higher brightness levels for exceptionally realistic pictures.

Rediscover every detail in 4K
With 4K X-Reality PRO, images are upscaled closer to true 4K quality for remarkable clarity. The picture is sharpened and refined in real time, revealing extra detail in the books and architecture of the library.

Life’s brilliance, revealed with extra colours
See vivid real world colours all around you. A TRILUMINOS Display maps colours from a wider palette, faithfully reproducing every shade and hue in the umbrellas.

Designed to keep your focus on the picture
No distractions, just beautiful pictures. The narrow, exquisitely designed aluminium frame keeps you focused on the screen, while cables stay cleverly hidden at the back and the front.